Case Study — Enterprise SaaS · Events · Seattle

Social27
Enterprise Events Platform

Enterprise virtual and hybrid event management SaaS — Social27, Seattle USA. Thousands of concurrent attendees, AI-powered networking, and real-time engagement.

SYSTEM_ARCHITECTURE_V2.4

NODE_SECURE

Enterprise

Scale

Seattle, USA

Company HQ

1000s

Concurrent Users

Real-Time

Engagement Engine

Platform

Social27 is an enterprise virtual and hybrid event platform used by Fortune 500 companies and global organisations to run large-scale conferences, trade shows, and corporate events. The platform handles thousands of concurrent attendees with real-time networking, sessions, and sponsor engagement.

Vijay's Role

Senior Engineering — responsible for real-time session infrastructure using SignalR, attendee networking algorithms, sponsor analytics dashboards, and high-concurrency performance optimisation. Worked closely with the Seattle product team to ship features for major enterprise clients.

CASE STUDY 01 · VIRTUAL EVENTS SAAS

From Simple Webinars to
Enterprise-Scale Virtual
Event Hub

Social27 is a high-concurrency virtual and hybrid event platform that replaced offline conferences with immersive digital environments — serving thousands of concurrent attendees across 21+ countries.

AI MatchmakerReal-Time SignalRAngular.NET Core APIAzure MediaSQL ServerRedis

Industry: Events Tech · Client: Fortune 500 Enterprises · Deployment: Azure SaaS

⚡

< 50ms

Real-time WebSocket latency
for interactive live chat and reactions

👥

10k+

Concurrent active attendees
supported per virtual auditorium

📊

3.5×

Higher sponsor lead conversion
via interactive booths and analytics

🌐

21+

Countries connected concurrently
with localized video distribution

⚠ THE CHALLENGE

Scale and engagement bottleneck

Enterprise clients needed to transition major global conferences online during remote-work shifts. Traditional webinar tools couldn't handle more than a few hundred users, lacked real-time attendee networking, and offered no tangible value or ROI for sponsors.

High-concurrency failure — web servers crashing under sudden traffic peaks
Passive viewer fatigue — zero real-time interactions, Q&A, or live reactions
Low sponsor value — static logo images instead of engaging lead-capture booths
No networking — attendees unable to discover peers or schedule 1-on-1 meetings
Fragmented analytics — hosts had no data on attendee behavior or session drop-offs

✦ OUR SOLUTION

An immersive virtual event ecosystem

We architected an enterprise-grade virtual event platform powered by .NET Core, SignalR, and Angular that delivers real-time engagement and AI-driven networking.

AI Matchmaker — connects attendees based on shared profiles and professional goals
SignalR Hub — powers instant live reactions, Q&A, and public/private chats
Exhibitor Center — lets sponsors build interactive booths with live lead tracking
Multi-track Streaming — runs parallel high-quality live sessions seamlessly
Power BI Embed — provides organisers with instant engagement telemetry
Multi-tenant Azure SaaS — deploys dedicated scale instances dynamically

SHIVAM ITCS didn't just build us a tool — they gave us a competitive superpower. Moving our global developer conference online turned into a massive success. The interactive session streams and AI matchmaking exceeded our previous in-person attendee satisfaction scores.

— VP of Digital Experience, Global Tech Enterprise · Seattle, USA